Get Top Ad Creatives ThatLower Your CPA
I'm Matt Kicka. I work with brands and apps to give them high-performing video ad creatives on a weekly basis.
Why Ads Stop Working
Every ad fades — and it doesn't fade slowly. When results dip, Meta shows the ad to fewer people, so it does worse, so it gets shown even less. The slide speeds up on its own. By the time you notice, you're behind it. The only fix is to have the next winner ready before the old one breaks — so there's never a gap for budget to leak through.How I Help Brands
Every ad you run leaves a trail in the numbers. Which hook held, where people bailed, what Meta chose to push. I read that on every creative and pull out the combinations that are actually moving your ROAS, then feed them back through the 80/20 loop.
Fresh creative lands in your account every week, directed by what the last batch just showed, never pulled out of thin air. Winners get more weight, new angles keep coming, and there's always a proven one running while the next is being tested.
How It Works
What working together looks like.Weekly Ad Creatives
I send the new ads to clients every Friday for review and revisions.
Run
You run them for the week, then send me ad creatives reports.
Analysis & Iterations
I analyze data from your creative performance on Meta and TikTok to iterate on top performers and I check dozens of leading brands across various industries to identify successful concepts I can test for your brand.
Ad Examples
A selection of recent work across different industries and formats.Real Estate · Listicle
E-commerce · Offer graphic
Finance · Personal story
Apps · POV demo
Fashion · POV demo
Apps · UGC testimonial
Finance · Problem–solution
Health · Product shot
Latest Case Studies
View all →Filming grocery runs for 11,802 mobile app installs at $0.36
1,200 Webinar Sign-Ups at 4 PLN Each: How a Cheap Entry Product Fueled Premium Subscriptions
One Word Changed the Ad. ROAS Jumped from 3x to 10x.
Offer
Most brands start with a Pilot, a one-month trial to see the quality before committing to the Flagship plan.Pilot
Try one month, then decide.- One-month trial
- 16 ad creatives a month
- Every ad builds on a winner
- Real UGC
- AI-Generated
- Placement-ready
- Full ad creative ownership
Flagship
Includes everything in the Pilot.- Monthly subscription
1632 ad creatives a month- Your ads never go stale
- Your account gets sharper every month
- No lock-in — cancel at the end of any month
What Clients Say
Founders and growth teams I ship creatives to every week.Supplement ads are hard to make without sounding like every other supplement ad. Matt's creatives felt like real people talking about focus, and our cost per purchase showed it.
FAQ
The questions that come up most on intro calls.Will this work for my product or niche?
I've worked with over 46 different niches. If you're a direct-to-consumer brand with a good product and proof of concept, you're good to go — my process stays the same either way. On our call we'll talk through your goals and I'll tell you straight whether I can help or not.
Do I qualify to work with you?
If you have product-market fit, a back-end that can take the volume the ads will bring, and a growth mindset, then yes. That last one matters most — if you're not willing to trust me on the creative, I can't do my best work.
What platforms do you make ads for?
Meta (Facebook and Instagram) and TikTok. Every creative ships in both 9:16 (TikTok, Reels, IG Stories) and 4:5 (Facebook and Instagram feeds) — placement-ready, nothing to resize on your end.
Is there a way to try before committing to a monthly plan?
Yes — most clients start with a Pilot: one month of weekly delivery, so you see the quality before committing to the Flagship plan.
What do you need from me to get started?
A 60-minute call and your website on the booking form — that's the whole ask. Before we talk I go through your site, the ads you have live, and your competitors. On the call we'll talk through your goals and where I can help.
Do you also run the campaigns?
No. I deliver the creatives — you (or your team) run them in your ad account.
Do you guarantee results?
The only guarantee I offer is satisfaction. Performance guarantees attract the wrong kind of partner, so I don't make them. I'm clear about expectations on the discovery call and through onboarding — and if you ever feel they're not met, I'll make it right.
Who owns the creatives?
Yours. Everything I deliver is yours to run, keep, and reuse — no licensing, no per-use fees, nothing clawed back if you cancel.
Can I cancel anytime?
Yes. No contracts, no minimums — you can stop at the end of any billing month.