Case Studies Real results from real campaigns.
Filming grocery runs for 11,802 mobile app installs at $0.36 I delivered 11,802+ mobile app installs for a cashback app in Poland by targeting deal-conscious users and optimizing creatives for maximum engagement.
metaapp-installs
1,200 Webinar Sign-Ups at 4 PLN Each: How a Cheap Entry Product Fueled Premium Subscriptions I used a low-cost webinar as a tripwire to grow a Polish photography community's paid subscriptions — ~1,200 sign-ups at 4 PLN each, with 130+ converting into recurring subscribers.
funnel
Selling 95 copies of a $220 online course in one week I ran Facebook and Instagram campaigns across 18 audiences to sell a premium online course in Poland, generating 95 purchases with 3.96x ROAS in one week.
metae-commerce
450 Leads at 12 PLN Each: Pre-Selling a WordPress Course to Developers A WordPress course creator in Poland needed to validate demand before launch. The challenge with selling courses to developers is that they're skeptical buyers.
funnel
One Word Changed the Ad. ROAS Jumped from 3x to 10x. I lifted a Polish educational book store's ROAS from 3–4x to 10x and multiplied sales volume 5x through systematic creative testing — the decisive lever was a single line of copy adding free delivery.
e-commerce
From 1.5x to 6x ROAS: Scaling an IT Course Creator's Ads in Poland I restructured a Polish IT course creator's Meta ads with product-level funnels, audience segmentation, and systematic creative testing — lifting ROAS from 1.5x to a consistent 4–6x on the same 5–10k PLN monthly budget.
e-commerce
115,000 app installs at $0.62 for Poland's largest parcel locker network I ran Facebook and Instagram campaigns for a leading logistics company's mobile app — the one that lets you ship packages label-free, open lockers remotely, and track deliveries. Delivered 115K installs at $0.62 CPI over 12 months.
metaapp-installs