Storytelling hooks
- I wish someone told me this sooner…
- I love [thing], but hate [problem]. Here’s my fix.
- I did [action] for [X] days. Here’s what happened.
- Starting from zero? Here’s exactly what I’d do.
- Here’s how I turned [small number] into [big number].
- years taught me these [X] lessons.
- I tested [X] methods. Only these worked.
- I consumed [X] [content types]. These changed everything.
Controversy hooks
- [Topic] isn’t complicated. People make it complicated.
- You don’t lack [trait]. You’re doing [action] wrong.
- You don’t need to [common action] every day.
- [Popular method] may be stopping your first [result].
- Your [thing] isn’t working. Here’s why.
- Want [negative outcome]? Keep doing [action].
- You don’t need [trait] to achieve [result].
- The biggest lie about [niche] is [belief].
Curiosity hooks
- This [content type] teaches more than some degrees.
- New research revealed something nobody expected.
- Give me [X] seconds. I’ll teach you [skill].
- 10 years of [niche] lessons in 60 seconds.
- Everyone says [advice]. Nobody shows you how.
- Successful people do this differently.
- hours weekly could change your [result].
- Go from beginner to expert in [X] steps.
Authority hooks
- One change could improve your [result] dramatically.
- This [X]-minute habit can change your [outcome].
- This one factor decides most of your success.
- This habit may be killing your [result].
- Here’s how I make [cheap thing] look expensive.
- Give me 60 seconds. I’ll show you [secret].
- This could get you [measurable result].
- Remember this before your next [action].
Relatability hooks
- Struggling with [problem]? Read this.
- You’re closer to [result] if you notice this.
- Skip this and you may ruin your [outcome].
- You’re probably overlooking these [X] things.
- Stop using [common excuse].
- Want [desired outcome]? Start doing [action].
- Whatever you do, don’t forget [tactic].
- Do you want [popular desire] or [true desire]?
A hook that stops the scroll still has to pay off in the next line.