Insights Lessons and observations from making ads that actually work.
Three Ways to Stop a Scroll
creativevideo
26 Mistakes That Kill Your Meta Ads Before They Get a Chance
strategymeta-ads
5 Red Flags That Mean You Should Stop Your Campaign Now
strategymeta-ads
7 Mistakes That Burn Your Ad Budget Before the Ads Even Start
strategymeta-ads
How to Validate a Digital Product Before You Build It
strategy
Validate Your Idea Before You Build It. A $150 Ad Test Is All You Need.
strategystartup
When High Frequency Is a Problem — And When It Isn't
strategymeta-ads
One Variable at a Time. The Only Safe Way to Test Ads.
strategymeta-ads
Your Next Winning Ad? You Won't Guess Which One It Is. The Data Will.
strategy