Get Fresh Ad Creatives That stop the scroll
I'm Matt Kicka. I work directly with DTC brands struggling to find their next winning ad. I deliver targeted creatives every week built on what's performing best.
Why your ads stop working
You know the pattern: a winner fatigues after a few weeks, CPA starts climbing, and the next winning ad is nowhere in sight. Most ads don't fail because the algorithm is broken. They fail because there aren't enough creatives to let it do its job. The algorithm needs options — the more you give it, the faster it finds what works.How it works
I take the creative work off your plate. Every week you get a fresh batch of ads, built on what your data says is actually working.Ad Examples
A selection of recent work across different industries and formats.
Latest Case Studies
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Common questions
The questions that come up most on intro calls.Will this work for my product or niche?
Probably. I've run paid ad accounts across e-commerce, apps, fintech, and health — and the winner-finding loop works the same way regardless of the product. If you have a real product and people who buy it, we can test. On our intro call I'll tell you straight if I think it's not the right fit.
What platforms do you make ads for?
Meta (Facebook and Instagram) and TikTok. Every creative ships in both 9:16 and 4:5 — placement-ready, nothing to resize on your end.
Is there a way to try before committing to a monthly plan?
Yes — most clients start with a Pilot. It's a one-off batch of creatives, plus a test map: which hook and angle each creative is testing, and what the next batch would double down on depending on what wins. The creatives show the quality — the map shows the direction behind them. Drop me a message and we'll scope it from there.
What do you need from me to get started?
A 15-minute intro call, a bit of brand context, and read access to your ad account so I can see what's working. That's it — the rest is on me.
How fast do I get the first batch?
About a week after our call. After that, a fresh batch every week.
Do you also run the campaigns?
No. I deliver the creatives — you (or your team) run them in your ad account. Each week I read the data and react in the next batch.
Are these AI-generated?
I use AI tools to ship fast — and that speed is the point. A creator shoot takes two weeks and tests one or two angles; I can test ten in the same window. That's the variety Meta's algorithm needs to find your winners. The hooks, the angles, and the call on what to send are still mine. AI is the camera and the editor, not the creative director.
Are AI-generated ads allowed on Meta and TikTok?
Yes — neither platform bans them. TikTok requires an AI disclosure label on AI-generated ads; Meta doesn't. Every TikTok creative I deliver comes with labeling guidance included.
Can I give feedback on what you send?
The whole loop depends on it. Send me a weekly CSV from Ads Manager or give me read access to your account — I read the data and react in the next batch. If something felt off creatively, tell me that too. The longer we go, the sharper the work gets.
Do you guarantee results?
No — and I'd be careful with anyone who does. The data decides. What I can promise is honest work, fresh creatives every week, and that I read every result. If you're not happy with the work itself, we make it right or we stop.
Can I cancel anytime?
Yes. No contracts, no minimums — you can stop at the end of any billing month. If it's not working, stop. If it is, we keep going.