Matt Kicka headshot
Tools Free tools to help you plan, measure, and optimize your ad campaigns.
Ad Campaign Calculator
Estimate your campaign profitability — calculate ROAS, CAC, and minimum budget.
UTM Builder
Generate UTM-tagged URLs for your marketing campaigns.
Campaign Checklist
Check if you're ready to run ads — before spending a single dollar.
Funnel Analyzer
Analyze your campaign funnel metrics against benchmarks and find bottlenecks